Harlequin

harlequin is the largest distributed of romance series novels but is faced with a mute growth in series novels. Harlequin needs to decide whether they should augment Into title-by-title books and how they will position themselves If they chose to do so. Analysis Harlequin is faced with the last of how they should Increase their unit gross sales and Increase their overall r sluiceues. By go along In series novels, Harlequin will not be adequate to turn over growth in their company as unit sales ar decreasing for series novels.Their profit margin Is also a concern as wizard title books are more big-ticket(prenominal) than series novels. Harlequin has tried In the past to produce case-by-case title books but was not successful because they did not target a specific market and tried to succeed In too some(prenominal) genres. One option for Harlequin to see growth is to approach dress hat selling authors that worked with Harlequin in the past. Harlequin mickle ask these auth ors to preserve single title books for them, which will be beneficial as they are using established authors who dumbfound already developed a connector with readers.However, this is a very risky and pricey option for Harlequin as it is costly and authors may not be willing to do this. outmatch selling authors have already established new relationships with producers and distributors so they may not be willing to forfeit that and go back to a company that is developing themselves in single series. In addition, it is exceedingly expensive to acquire a best-selling author, as the advance is more than Harlequin can afford. Where Harlequin is now, they cannot afford a best-selling author even if the royalties are greater.Harlequin does have a large basilisk collection of books and using them could be a successful option for Harlequin. Although this would involve them to continue with their series novels, the novels would be work from current best selling artists. Harlequin has alr eady created a brand image in series novels so they are documentation their image, which will help persuade customers. While they are doing this, Harlequins current authors that salve series novels can work on single title books art object they are gaining profits and sales through their basilisk collections.This gives hem time to estimate of their long-term plan such as their marketing plan, advertising and their distribution. good word Once Harlequin gains capital by Investing In their basilisk collection, they can eventually use bestseller authors, but at this time, they do not have the time and resources. Ultimately, Harlequin can slowly Introduce different genres for their single title novels by focusing on womens fiction romance novels setoff as they already established themselves in this genre and are extremely successful. By being patient, Harlequin wall De slowly De addle to see success In themselves.