Change Proposal

I propose to do a research cay into McDonalds and the mixture agents they have newly put in place. McDonalds preparedness stove has been increasely aligned with cheap unhealthy food and blasted for much of the obesity issues in western society today. The new documentary Super Size Me attracted a great hazard out of media and prevalent electro ban direction to McDonalds. In slack of this negative attention McDonalds has tried to rebrand itself and has interpreted locomote to exit a more health conscious restaurant chain. rough of these travel be greater offerings for the health conscious consumer much(prenominal) as salads, low fat burgers and vegetarian options. They have also taken steps in providing more information as to where and how there products ar produced. All products at McDonalds now clearly distinguish and cotton up the fat content along with distinct nutritional information. This change in focus for McDonalds has been multi pronged as new trade s are now targeted and assessed. A new market is the coffee meeting that was previously not catered for by McDonalds.

This market is now receiving a great deal of attention and servicing with Mc Café existence created especially just to service them. The public perception and negative association with the restaurant has driven this happy chance in strategical worry by McDonalds. With obesity becoming an epidemic in most western countries media and public attention is only increasing for chains like McDonalds. This strategic diversify in management is proving to be a positive i with McDonalds sales increasin g. I plan to research further how potent th! is organisational change has been for McDonalds and what other industry trends have occurred and are belike to occur in the future.If you want to get a secure essay, order it on our website: OrderCustomPaper.com

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