The Latest Trends In Marketing Methods In The Brewing Industry

The Latest Trends in merchandise Methods in the Brewing tune TARGET GROUPS OF THE BEER INDUSTRY important(prenominal) Consumers of Beer Products Every product has a as disunite that is labeled as its main consumers. As shown in figure 1, the particular consumers of beer ar males from the ages of 21-30. This age sort out annually consumes 58% of the Statess beer. The rest of the Statess beer is consumed by males in other age sort outs and females. see 1. Main Consumers of Beer Source: special ? Groups Targeted by Beer Industry Marketers The enthral groups of the brewing industry variegate slightly from the main 3 consumers.

The groups targeted by the major beer distributors and advertisers are males from the ages of 21-35. The age range of this group is slightly larger than that of the main consumers. This proves that the marketing techniques aimed toward the target groups hearty shebang and is widely successful. Steve Carter, Anheuser-Busch (Burlington, NC branch) Sales and merchandise Manager...If you want to get a full essay, order it on our website: Ordercustompaper.com

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