Basic Marketing

There argon at least three drives why some customers are not agreeable with the products of legitimate firms and why micro trade on the part of a production-oriented alliance that is ineffectual can cost too much. One is that a firm instruction on micromarketing faces the challenge of producing a wide variety of goods or service to a heavy(p) number of specific and small markets. If such(prenominal) company is inefficient and localisees aroundly on production, it will be unable to ready quality goods and services.As a result, its ability to meet the expectations of its specific clients will be direly affected, thereby decreasing the satisfaction of the customers in the long run. An otherwise reason is that a firm that faces the challenge of producing more goods than what it initially believes it can stupefy requires more of the raw materials it needs in install to meet that high target. If the company is inefficient in producing such quantity and quality of goods, it is passing likely that the goods produced will lack the basic quality standards.In order to quit for the inefficiency in the production of such goods, the firm will be most likely forced to reproduce or repair some of its holy products, increasing expenses in the end. Lastly, customers are not satisfied with certain firms that are inefficient in the micromarketing field because such firms lack the ability to focus on the various goods and services that they offer due to multiple markets. 2.Technology impacts marketing environment including the opportunities, challenges and ethical issues that technology possesses. Technology greatly enhances the opportunities for firms because modern tools enable these companies to produce more and target a wider range of clients across geographic boundaries. The use of computers and efficient machines can to a fault increase the efficiency of companies in the production of quality goods in larger quantities. The internet can also be a stronghold of these firms in advertising their products.Technology also creates certain challenges for these companies, challenges such as harnessing the technology and using it to its fullest potential. Other challenges include competing with other companies using the same expert strategies in the same market and care updated with the recent marketing technologies. Lastly, technology also raises certain ethical issues such as the issue of whether it is chastely sound for certain firms to replace pitying labor with machineries.Another ethical issue is whether it is morally sound for companies to use technological tools in spying on the internal performance of their competitors in order to gain certain advantages. Moreover, technology also raises the ethical issue of whether it is morally fitting for firms to produce goods out of the technology available that can potentially bring harm to the buying public and to its competitors just to gain large profits.