Strategic Supply Chain

Halmstad University School of Business and Engineering faculty member program Does the Customer really Matter? The Achievement of sustainable Competitive Advantage Through Relationship Marketing A Case Study of European Low Cost Airlines kindles Thesis in International Marketing, 15 credits reason out seminar 21 May 2009 Authors: Stefanie Kupka 850404 Thierry Jamart 851026 adviser: Dr. Venilton Reinert ACKNOWLEDGMENT This Master`s dissertation was written during the spring full term of 2009 at Halmstad University within the Master schedule International Marketing. We would like to testify our supernumerary give thanks towards our supervisory program Dr. Venilton Reinert for his important feedback during the constitution process and support. Our surplus thanks go to the respondents of the airlines, as without their amenability this thesis would not read been possible. in truth special thanks goes to Ronan OBrian and Jacqueline Meier (Ryanair), François Bacchetta (EasyJet) and Marina Schlüpmann (Air Berlin) who were really anxious to bequeath us lot of reading and theme us header and answer. Your information and support was necessary for complete this thesis. Last but not least, we indigence to express our special gratitude to our families who stand us by and cause us each day.

Halmstad, 2009 Stefanie Kupka and Thierry Jamart I ABSTRACT Nowadays, the European airline securities industry is characterized by two major diametric airline business models; the abounding wait on airlines and the embarrassed cost airlines. Secondary, appe ared for the first gear time in 1985 in form of the Irish low cost carrier dither Ryanair. In recent days, the European low cost nourishment market stands out by means of its growth potential and exalted free-enterprise(a)ness. Therefore, inaugural companies aiming to join the wander of success as rise as insolvency of newly plunge airlines are part of the cursory occurrence. The challenge, that established low cost airlines are faced with, is to create competitive advantages...If you want to get a full essay, order it on our website: Ordercustompaper.com

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